New York Digital Media and Online Advertising/Marketing Meetups -Games Advertising & Marketing September Event.

Discussion: Games Advertising & Marketing

When: Thursday, September 16th, 2010. 7-9:30pm.
Where: Young & Rubicam, Ney Center, 285 Madison Avenue, New York, NY 10017
RSVP: $30/person online registration at http://metierlink22.eventbrite.com. $40 for admission at door.

Guest Panelists/Speakers-
Neal Sinno - Vice President, Business Development, Arkadium (www.arkadium.com). Neal Sinno brings over 14 years experience in market opportunity assessment, product development, and sales management. Prior to joining Arkadium, Neal was Vice President of Business Development at Game Trust. There he managed key relationships with partners to develop network, channel, search and advertising opportunities, and was a member of the executive team responsible for the company's acquisition by Real Networks. Prior to his role at Game Trust, Neal worked at Mellon Financial Corp, where he was the Director of E-Commerce Product Development. Within his role there, he led a global team of developers, designers and actuaries to create state of the art web-based financial applications. A seasoned sales and e-business product specialist, Neal has also held key leadership roles at The New York Times and Lucent Technologies. Neal sits on the board of advisors for the Casual Games Association and frequently speaks at key industry events.

Nick Papadopoulos –Vice President, Sales & Marketing, Todd Street Productions (www.toddstreet.com). Nick is the Vice-President of Sales & Marketing with TSP, a Chelsea based leading marketing communications firm that engages audiences both on-line & on-stage.   Over the last 23 years TSP has created multi-dimensional experiences that engage, educate, excite and train the people who matter most: employees, investors, and clients, in both b-b and b-c markets - TSP accomplishes this through delivering digital media & gaming solutions, live presentations and experiential marketing events and other tactical approaches.   Prior to Nick's current role with TSP,  He's successfully launched a sales and leadership consultancy group providing professional interim Vice-President of Sales management, strategic planning, team assessments, executive coaching and trainings. He's also published the sales book, "Championship Selling Quick Guide Book," found on Amazon.com.  For more information, please contact Nick at npapadopoulos@toddstreet.com.

Dino Mytides, Vice-President, Strategy & Analysis, Interpret LLC (www.interpretllc.com). Dino has spent the first half of his research career in the advertising and media field. He worked with many blue chip clients to help them size the potential opportunity for their products and identify target audiences. After 7 years of agency experience, Dino came to Interpret to start the NY branch. Since launching the NY office Dino has developed and enhanced extensive methodologies in ad-effectiveness testing on some of the most difficult to measure channels, like gaming and mobile. Dino has also developed an approach to measuring the multi-screen lives of consumers and the ads they're exposed to. In the short time since bringing Interpret to NY, Dino has built a strong suite of clients on the agency, advertiser and content side. Dino has also worked closely with the Interactive Advertising Bureau focusing his attention on their Games, Mobile, and Streaming Video Committees to further develop the industry standards for ad-effectiveness testing. Dino holds a BA in Psychology from The City University of New York at Queens College. dino.mytides@interpretllc.com.  

Jong Woo -Senior Business Development Executive, Blockdot (www.blockdot.com). Jong is a Senior Business Development Executive with Blockdot, a Dallas-based award-winning interactive studio that provides clients a single resource for branded engagement solutions, and is currently spearheading the company's expansion into New York City. Jong has over 12 years of experience in business development and marketing in the gaming, digital / interactive / social media, entertainment, mobile, retail and financial services industries. Prior to joining the Blockdot team, Jong was President at Gamelab, a casual game development studio best known for their hit game "Diner Dash". Jong is a graduate of Princeton University and holds an MBA from NYU Stern School of Business.

Moderator/Co-Producer:

Sonia Jairath, Founder & Senior Recruitment/Talent Specialist, Metierlink (www.metierlink.com). Metierlink represents leading professionals to progressive companies in Marketing, Advertising, Media and all areas within Digital. Metierlink is the proud organizer of New York's Digital Media, Online Advertising and Marketing Meetup Groups. For more info about this event or if you have a topic of interest for a future event, please contact sonia@metierlink.com.

Co-Producer/Organizer:

Luke Luckett, PMP, Senior Manager, Member Services, IAB (www.iab.net).  With over 7 years of experience across the media and communications industries, Luke now project manages various member events and educational opportunities at the IAB, while acting as the non-profit's sole Account Manager.  The Interactive Advertising Bureau (IAB) is comprised of more than 460 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive's share of total marketing spend, and of its members' share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.  For more information, please visit www.iab.net or contact luke@iab.net